Point of view: Too late for techno phobia

Stan Sthanunanthan

The role of technology in the insights industry over time can be separated into three phases: Enabler, Collector and Generator.

Point of view: Too late for techno phobia

Stan SthanunanthanThe Coca-Cola Company

The pace of technological development has accelerated significantly over the past few years. The computing power that a good smartphone has today is more than the power of the computer that was used to put a man on the moon. It is not just raw computing power. Computers are getting smarter by the day. They can store an infinite amount of information, process a question, retrieve the right information quickly and respond... all roles that a good insights person is expected to perform.

So, have we leveraged...

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