Impact of 3D objects in mobile market research: Innovative app-based mobile research

This paper reports on research in China that used mobile apps in a real-life shopping environment where respondents were able to choose virtual 3D beverage products .

Impact of 3D objects in mobile market research: Innovative app-based mobile research

Navin WilliamsMobileMeasure Consultancy Limited, China

Introduction

Mobiles are being talked about as the future of MR increasingly and there are even dedicated Mobile Market Research conferences being held globally on Mobile MR. Mobile is coming out of its digital shell to be reckoned as a market research channel and method in its own right. This poses the usual challenges of comparing data by other methods, migration challenges, norms, education, budgets and many others both from a business and logistically angle.

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