Solid as a MROC: How text analytics helps to get solid results out of research communities
Istvan Hajnal, Jo SteyaertiVOX, BelgiumSteven DeketelaereCONECTA, USA
Introduction
Companies are increasingly using Online Research Communities (ORCs) to create added value for the company and their customers. ORCs add value in several ways: building brand awareness and image, providing access to the voice of loyal and potential customers, collecting valuable information to organize sales and generating revenue from new and existing customers. With iCOMMUNITY, iVOXTOOLS has already a powerful tool available to allow our clients to setup ORCs very quickly....