Solid as a MROC: How text analytics helps to get solid results out of research communities

More and more research agencies offer Market Research Online Community (MROC) services alongside other methods, but efficiently coping with the huge amount of text that some MROCs produce often remains a challenge.

Solid as a MROC: How text analytics helps to get solid results out of research communities

Istvan Hajnal, Jo SteyaertiVOX, BelgiumSteven DeketelaereCONECTA, USA

Introduction

Companies are increasingly using Online Research Communities (ORCs) to create added value for the company and their customers. ORCs add value in several ways: building brand awareness and image, providing access to the voice of loyal and potential customers, collecting valuable information to organize sales and generating revenue from new and existing customers. With iCOMMUNITY, iVOXTOOLS has already a powerful tool available to allow our clients to setup ORCs very quickly....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands