Nike+ FuelBand: The power of 'functional integration'
Geoffrey PrecourtWarc
Browse selected winners from the2012 Jay Chiat Awards for Strategic Excellence.
R/GA, and its work with Nike, proved the big winners at the American Association of Advertising Agencies (4A's) 2012 Strategy Festival in New York. The Nike+ FuelBand initiative took Gold in three of the Festival's 10 categories: Interactive Design; Idea for New Product/Content; and Creative Technology (where it shared top honors with McCann New York's Trail View by Nature Valley created for General Mills International).
The Nike+ FuelBand (photo: Nike)"Nike's...