How Heineken got promiscuous drinkers to settle down

Although Heineken held the largest share of the Irish Republic's lager market, it was in a declining category and the brand faced challenges due to increased competition and a severe economic recession.

How Heineken got promiscuous drinkers to settle down

Rothco

Rothco's Company Profile

Our business philosophy is best captured in our company mantra: 'Ideas that grow business'. It is this philosophy that has seen Rothco grow over the past 17 years to what we believe is now the best collective of advertising talent in this marketplace. We are a thoughtful, curious, commercially astute and creative organisation. We bring a high level of passion to everything we do.

We are 75 people who come to work every day to help deliver on this mantra for our clients. Every day is a chance...

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