Stimulating Breakfast & Coffee at McDonald's

McDonald's, the fast-food restaurant chain, launched its breakfast and coffee range in the Irish Republic with this campaign.

Stimulating Breakfast & Coffee at McDonald's

Mediaworks and Cawley Nea\TBWA

Company profile

Mediaworks is owned by Core Media, Ireland's largest and fastest growing media buying group. Our success is built on better client and consumer understanding which we believe places us in a better position to provide a competitive advantage for our clients.

At Cawley Nea\TBWA we believe that the convergence of INSIGHT, IDEA and TECHNOLOGY is where truly inspiring, creative and effective work is born. It's what drives our talented multidisciplined teams every day. But more importantly, it's what generates the ideas that excite our clients and their brands...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands