Cadbury Dairy Milk: It's a matter of Taste

Cadbury Dairy Milk (CDM), the chocolate brand, was losing share in the Irish Republic to a fast-growing competitor, with research showing it was lagging in taste and texture scores, despite still resonating emotionally with consumers.

Cadbury Dairy Milk: It's a matter of Taste

Publicis Dublin and PHD

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Publicis Dublin

One of the largest and most awarded creative advertising agencies in Ireland, Publicis Dublin is an affiliated agency of Publicis, the world's third largest and fastest growing advertising network.

We want our Client's brands and business to prosper and creativity is our tool. At Publicis our definition of creativity extends beyond the winning of creative awards, to the development of new ideas, products, brands and business solutions.

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