SuperValu: From last resort to first port of call: Say 'Hello' to the new SuperValu Range

SuperValu, a supermarket chain in the Irish Republic, wanted to change negative perceptions of its extensive own-brand range, elevating its offering from a compromise purchase to a driver of store visits and sales growth.

SuperValu : From last resort to first port of call: Say 'Hello' to the new SuperValu Range

DDFH&B

Company profile

DDFH&B Advertising is the lead agency in the DDFH&B group, the largest Irish communications company, which also consists of Mindshare Media, RMG, Bespoke with Direction & Goosebump. Together, we provide channel-neutral, integrated marketing communications campaigns that deliver real, measurable results. We achieve this level of integration by working in a number of small, multi-disciplined teams – we call this FUNSIZING. We continue to be one of the most successful agencies in Ireland and are happy to continue to work with...

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