The Commonwealth Bank of Australia: Property Guide iPhone Application

By mid-2010 the Australian property market had slowed considerably and The Commonwealth Bank of Australia needed to counteract aggressive competitor pricing, whilst also targeting customers who were searching for a trusted source of advice as well as the lowest home loan rate.

The Commonwealth Bank of Australia: Property Guide iPhone Application

Ikon Communications

This paper won the Best Media Innovation category at the MFA (Media Federation of Australia) Awards 2011.

Executive Summary

The Commonwealth Bank, recognizing that property buyers were looking for a trusted source of advice on the go, made a bold commitment to empower consumers by placing important property information and tools in to the palm of their hand.

To achieve this CBA moved beyond the clutter of the traditional bought media space and created an innovative mobile asset, The Commonwealth Bank Property Guide, Australia's first complete end to...

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