The Chinese Golden Weeks in fast growth cities: National shopping holidays key to sustained sales lift

This report examines the purchasing attitudes and behaviours of consumers in China's fastest growing cities - Tier 2 and Tier 3 - during the shopping festivals of the Golden Weeks: Spring Festival or Chinese New Year, and also Labor Day in the spring and National Day in the autumn.

The Chinese Golden Weeks in fast growth cities: National shopping holidays key to sustained sales lift

WPP

Key insights for brand and retailer success during the golden weeks

  1. DON'T MISS GOLDEN OPPORTUNTIES

    2. Participate. It's imperative.

    The Golden Weeks are national shopping holidays that happen twice a year—in the spring and fall. Sales rise sharply for the key Fast Growing Consumer Goods (FMCG) categories and they spike dramatically for home electronics, appliances, mobile phones, laptops and other digital devices. Golden Weeks participation is imperative for brands and retailers that want to compete in China. The holidays also are an important of...

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