Global Marketing Index, October 2012: Global Marketing Index continues to show growth

In October 2012, Warc's Global Marketing Index signalled an improvement in trading conditions and staffing levels worldwide, but continuing reductions in marketing budgets.

Global Marketing Index, October 2012: Global Marketing Index continues to show growth

Suzy YoungWarc

  • Global Marketing Index stays high in the Americas, signals modest improvement in Asia Pacific and remains negative in Europe
  • Trading conditions improve everywhere
  • Marketing budgets grow in the Americas and Asia Pacific but continue to be cut sharply in Europe
  • Digital and mobile show growth while other media continue to shrink

Warc’s headline Global Marketing Index continues to signal improving conditions in October.

Combines data...

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