Global Marketing Index, October 2012: Global Marketing Index continues to show growth
Suzy YoungWarc
- Global Marketing Index stays high in the Americas, signals modest improvement in Asia Pacific and remains negative in Europe
- Trading conditions improve everywhere
- Marketing budgets grow in the Americas and Asia Pacific but continue to be cut sharply in Europe
- Digital and mobile show growth while other media continue to shrink
Warc’s headline Global Marketing Index continues to signal improving conditions in October.
Combines data...