Estrela Ferrorama: Volta Ferrorama
DDB Brasil
Summary:
From reminiscing to playing again.
Nostalgia (def.): Melancholy caused by a longing for the past.
Estrela was one of Brazil's most beloved brands and the Ferrorama toy train was by far its best known toy. But both Estrela and Ferrorama ceased to be synonymous with playing and started to be synonymous with reminiscing.
Nostalgia is not a feeling that goes well with sales. It is a passive feeling that needs the synergy of other feelings to generate action. Everyone misses Estrela, but only a few people now buy its toys.
Fanatic (def): Someone who...