COA Youth & Family Center: Having Involved Parents

This campaign for Milwaukee Public Schools sought to engage American parents in their children's education.

COA Youth & Family Centers: Having involved parents

Cramer-Krasselt

Summary

When a parent is involved every day in supporting a child's education, that child does better in school. Yet, while simple things like asking, "What did you learn in school today?" seem so easy and natural, many Milwaukee Public Schools parents weren't even doing that. The mission of Milwaukee's "Having Involved Parents" program is to reinvigorate parent involvement in education.

But the parents they wanted to reach had an adversarial relationship with school themselves. Many had struggled. Some had dropped out. How do you engage in a conversation about the...

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