The future of Latin America's print industry: 'haute couture'

This report from the 2012 Festival of Media Latin America covers a panel discussion on the future of the region’s print media, in which some speakers argued that print must change into a 'haute couture' product with more compelling content and imagery in order to survive.

The future of Latin America's print industry: 'haute couture'

Ivan Castano

Print media is coming under pressure in Latin America. As in other parts of the world, the rise of digital media is disrupting its business model. To survive, it must change into a 'haute couture' product with more compelling content and imagery, contended speakers at the 2012 Festival of Media Latam.

However, speakers at the festival were generally upbeat about the ability of the industry to adapt. "We don't believe print is going to die," said Juan Senor, partner at media consultancy firm Innovation, who led a three-expert...

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