P&G's Pritchard: Pantene’s recovery plan, the role of insight and 'real-time' marketing

Geoffrey Precourt

This report from the ANA's Annual Conference covers the address of Marc Pritchard, P&G's global CMO, in which he discusses the company's changing approach to marketing and the importance it places on consumer insight.

P&G's Pritchard: Pantene's recovery plan, the role of insight and 'real-time' marketing

Geoffrey Precourt Warc

"If you don't make products that serve people's needs, get out of the business," Marc S. Pritchard, Procter & Gamble's (P&G) Global Marketing and Brand-Building Officer, told the Association of National Advertisers (ANA) 2012 Masters of Marketing conference in Orlando, Florida.

Photo: Clarion Pictures (taken at 2012 ANA Annual Conference)

That was the core theme of a keynote presentation that focused on P&G's changing approach to marketing – and the underlying truths that give the company long-term focus.

Pantene looks...

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