How Nestlé drives social ROI from quality content
Geoffrey Precourt Warc
High-quality content. That, in a nutshell, is Nestlé's social media strategy.
According to Tom Buday, Global Head of Marketing and Consumer Communication, "We are absolutely convinced that the single greatest source of leverage available to our marketing people and their agency partners – and this has been the case for many, many years – is the quality of messaging, the quality of content itself. This is the case whether we're talking about a TV commercial or a post on a Facebook page."
Photo: Doug Goodman...