Myer and the challenges facing Australian retail

The retail industry needs to work more closely with the marketing sector and become more customer-centric to successfully adapt to the brave new world of online shopping, according to Australian retailer Myer's Patrick Rechsteiner, who spoke at Marketing Week 2012 in Adelaide.

Myer and the challenges facing Australian retail

John Davidson

The retail industry needs to work more closely with the marketing sector and become more customer-centric to successfully adapt to the brave new world of online shopping, according to Myer's Patrick Rechsteiner.

Rechsteiner, Planning Manager of Hardgoods at the Australian retailer Myer, was speaking at Marketing Week 2012 in Adelaide, Australia.

Myer is Australia's largest department store chain. It was founded in 1900 and sells homewares, electrical goods, furniture, toys, clothing, cosmetics, food, confectionery and other products.

Rechsteiner told the audience that the retail industry is "extremely good at telling...

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