Warc Tech Trends Snapshot: SoLoMo Dating – Why online dating is going social, location-based and mobile

Online dating is already a multi-billion dollar business. But the industry is being reshaped by three major digital trends: social, location-based and mobile.
The game-changer is the GPS capabilities of smartphones, which allows users to matchmake on the move and in real time. This Snapshot includes examples of brands ahead of the curve, and lists the general implications of the trend for the industry....

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