Yellow Toolbox

With this campaign, Yellow, a business directory, aimed to shift deep-seated perceptions about the brand among New Zealanders.

Yellow Toolbox

Category: Consumer ServicesClient: Yellow

Summary

For Yellow, shifting deep-seated perceptions about its product with advertisers needed to happen immediately.

From an out-dated book to a digital company. No mean feat for a brand that had been trying to reinvent itself for years. The 2011 Yellow Toolbox campaign transformed Yellow into the credible digital company it needed to become.

Key learnings

The digital space is still a new for Yellow in many ways, not the least because it's a competitive one.

Since the day the phone was a household item, Yellow has been the place to...

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