NZ Tax Refunds: WooHoo
Category: Consumer ServicesAgency: Special GroupClient: NZ Tax Refunds
Summary
The team at Special Group created a charming and impactful brand campaign to cut through the clutter and turn NZ Tax Refunds into the number one brand in the tax refunds category, significantly increasing customer numbers and revenue – all within the first three months of launching.
This re-brand included generating a new name, developing a new brand identity and creating a new advertising campaign to engage with customers in a very low interest category.
Key learnings
The key was to dramatise...