Hallenstein Brothers: The Power Of The Suit

Hallensteins, a long-established men's clothing retail chain in New Zealand, wanted to capitalise on the growing global trend towards more formal wear by offering suits at competitive prices.

Hallenstein Brothers: The Power Of The Suit

Category: Retail/EtailAgency: Publicis Mojo AucklandClient: Hallenstein Brothers

Summary

Hallensteins redefined the suit with this campaign. It's hard enough selling suits at the best of times, but in a recession and to an audience who prefers t-shirts and jeans meant the team at Publicis Mojo Auckland had their work cut out for them.

But, with a provocative TVC based on some simple category and consumer insights Publicis Mojo Auckland did the unthinkable. It got men (and their partners) back into Hallensteins, spending more than they ever had before.

It...

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