Unitec: Change Starts Here

Unitec's "Change Starts Here" campaign relaunched the New Zealand technical institute's brand and drove an increase in student applications.

Unitec: Change Starts Here

Category: Consumer ServicesAgency: Special GroupClient: Unitec

Summary

The "Change Starts Here" was a landmark campaign for Unitec. It relaunched the technical institute's brand and drove an increase in vital student applications. The consistent above the line presence over a 15 month period re-established Unitec's key role in the Auckland tertiary market.

The campaign was based around the progress of three students during the academic year. By being right there through the highs and lows, the struggles and successes, it captured the imagination of the public and media, and drove awareness and...

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