Boundary Road Brewery
Categories: New Product or Service Most Effective Integrated Campaign Most Effective Digital/Social Media CampaignAgency: Barnes, Catmur & FriendsClient: Boundary Road BreweryCampaign: Boundary Road Brewery
Summary
The team at Barnes, Catmur & Friends delivered a perfect campaign for Boundary Road Brewery to launch its new range of craft beers in a way that appealed to consumers and delivered outstanding sales in its category in supermarkets.
Consumers were engaged right from the start via social media to help decide which beer the brewery should launch with. By making this personal...