2degrees Mobile: 0 to 1 million in just three years

In 2009, the 2degrees Mobile network launched in New Zealand, where a duopoly had existed for many years.

2degrees Mobile: 0 to 1 million in just three years

Categories: Most Effective Client of the Year Sustained SuccessAgency: TBWA Digital Arts NetworkClient: 2degrees Mobile

Summary

For the past three years 2degrees Mobile has helped a million Kiwis have a natter. This was no easy task in the mobile communications market. But, as the third entrant just trying to make it a fairer playing field it has certainly made in-roads. Thanks to the team at TBWA Digital Arts Network it has also won a Gold Effie in the Sustained Success category.

Key learnings

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