IBM: Think

To publicise a New York exhibition celebrating the its centenary, technology company IBM opted for the low-tech medium of fly-posters.

IBM: Think

Ogilvy & Mather

Entry Information

Category: Information TechnologiesCountry where program ran: USADates program started/ended: September 2011 – October 2011

Product Description:

IBM's Think Exhibit at Lincoln Center, NYC

Advertiser/Client Name: IBMMedia Channels: Other

Strategy

Marketplace challenge:

As the culmination of its Centennial celebrations IBM created Think Exhibits' in 17 locations around the world. The largest of these was in Lincoln Center, New York City. It offered visitors hands-on interactive multi-media engagement with the history, beliefs and achievements of IBM.

For this spectacle to be a success we needed to drive...

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