IBM: Think
Ogilvy & Mather
Entry Information
Category: Information TechnologiesCountry where program ran: USADates program started/ended: September 2011 – October 2011
Product Description:
IBM's Think Exhibit at Lincoln Center, NYC
Advertiser/Client Name: IBMMedia Channels: Other
Strategy
Marketplace challenge:
As the culmination of its Centennial celebrations IBM created Think Exhibits' in 17 locations around the world. The largest of these was in Lincoln Center, New York City. It offered visitors hands-on interactive multi-media engagement with the history, beliefs and achievements of IBM.
For this spectacle to be a success we needed to drive...