UPS: MyChoice

UPS wanted to bring its new service MyChoice, which enables consumers to control when and where their packages are delivered, to the attention of busy Americans who don't have time to wait at home for deliveries.

UPS: MyChoice

Ogilvy

Entry Information

Category: Business and Consumer ServicesCountry where program ran: USADates program started/ended: October 2011 – December 2011

Product Description:

UPS My Choice

Advertiser/Client Name: UPSMedia Channels: TV/Video/Radio, Web Development, Other

Strategy

Marketplace challenge:

UPS had created a breakthrough service that had the power to transform the package delivery experience. It was a service called UPS My Choice that used a proprietary UPS technology to allow consumers to control when and where their packages were delivered to their homes. For the first time, a person could tell a package...

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