Ogilvy & Mather: Ogilvy Notes

Many brands and agencies attending the SXSWi conference in the US spend large sums on parties and marketing, but the agency Ogilvy sought to use a different approach that could offer more effective exposure at a fraction of the price.

Ogilvy & Mather: Ogilvy Notes

Ogilvy & Mather

Entry Information

Category: Business and Consumer ServicesCountry where program ran: USADates program started/ended: March 2012 – March 2012

Product Description:

Ogilvy Notes is a community platform used to share thoughts and ideas through visual note-taking and shared via social media. It facilitates conversation in real time by capturing key messages and themes with sketch representations done by graphic artists.

Advertiser/Client Name: Ogilvy & MatherMedia Channels: Social Networking, Web Development, Other, Insert

Strategy

Marketplace challenge:

SXSW Interactive (SXSWi) is an annual event with presentations, demos...

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