Action Against Hunger (Spain): Sound it Out

Action Against Hunger devised a strategy centred on the viral potential of social networks to raise awareness amongst the Spanish public of the need for access to safe drinking water for 300m people around the world and to raise money for this cause.

Action Against Hunger (Spain): Sound it Out

Shackleton

Entry Information

Category: Not-For-ProfitCountry where program ran: SpainDates program started/ended: March 2012 – December 2012

Product Description:

A campaign commissioned by Action Against Hunger in collaboration with Aqualia, which coincided with World Water Day in 2012 (22nd of March) and which was targeted at raising awareness of the huge problem of the lack of access to water and as well as raising money to help develop projects in this field, as part of AAH's global strategy.

Advertiser/Client Name: Action Against Hunger (Spain)Media Channels:Mobile, TV/Video/Radio,...

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