FCC - Citizen Services: Bin the Worst of 2011

FCC, a municipal services contractor in many Spanish cities, wanted to reposition itself with an approachable message - Citizen Services - that would speak to the end-users of services such as waste collection.

FCC – Citizen Services: Bin the Worst of 2011

Shackleton

Entry Information

Category: Business and Consumer ServicesCountry where program ran: SpainDates program started/ended: December 2011 – January 2012

Product Description:

FCC is a company that provides public services to citizens, amongst which is included waste collection. That said, the general public perceive waste collection to be a City Council public service and do not know that there is actually a company providing it. FCC identified the need to become more relevant to citizens, in effect, it needed to reach out and actively engage people.

The...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands