Mobile Marketing Association (Spain): The President's Mobile

Realising that many chief marketing officers are not familiar with the world of apps, the Mobile Marketing Association (Spain) created the Mobile Apps White Paper.

Mobile Marketing Association (Spain): The President's Mobile

Shackleton

Entry Information

Category: Publishing/EntertainmentCountry where program ran: SpainDates program started/ended: Novemeber 2011 – February 2012

Product Description:

"The MMA's Mobile Applications White Paper (Mobile Marketing Association) provides an overview for all marketing aspects in terms of mobile and tablet applications.

Advertiser/Client Name: Mobile Marketing Association (Spain)

Website:http://www.judgingishard.com/campana/echo/mma

Strategy

Marketplace challenge:

Every day, an innumerable amount of applications are added to mobile and tablet App Stores. The Media talk about the "mobile app phenomenon" in marketing and almost everyone assures that mobile marketing will have a...

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