Mobile Marketing Association (Spain): The President's Mobile
Shackleton
Entry Information
Category: Publishing/EntertainmentCountry where program ran: SpainDates program started/ended: Novemeber 2011 – February 2012
Product Description:
"The MMA's Mobile Applications White Paper (Mobile Marketing Association) provides an overview for all marketing aspects in terms of mobile and tablet applications.
Advertiser/Client Name: Mobile Marketing Association (Spain)
Website:http://www.judgingishard.com/campana/echo/mma
Strategy
Marketplace challenge:
Every day, an innumerable amount of applications are added to mobile and tablet App Stores. The Media talk about the "mobile app phenomenon" in marketing and almost everyone assures that mobile marketing will have a...