Tryg Forsikring: Have you heard...

Tryg, Denmark's largest insurance company, wanted to take advantage of a recent political decision which prevented local authorities from taking out insurance for children in public institutions and which had opened up an opportunity to market its Children's Accident Insurance to parents.

Tryg Forsikring: Have you heard…

RelationshusetGekko

Entry Information

Category: InsuranceCountry where program ran: DenmarkDates program started/ended: Novemeber 2011 – March 2012

Product Description:

Tryg (which means "safe" in Danish) is Denmark's largest insurance company. This campaign concerns their Accident Insurance for Children.

Up until recently all public institutions for children, e.g. nurseries, kindergartens and schools, provided Accident Insurances for the children through the municipalities. Due to a political decision, an amendment, municipalities and local authorities are no longer allowed to take out insurances for children. This was a wide open window of opportunity for Tryg...

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