USAA: Legacy Campaign
Campbell-Ewald
Entry Information
Category: InsuranceCountry where program ran: United StatesDates program started/ended: May 2011 – December 2011
Product Description:
Auto Insurance. USAA is not just another auto insurance company. You have to earn your membership into this closed community. To be eligible, a person must be active duty military, a veteran who has honorably served or a family member.
Advertiser/Client Name: USAAMedia Channels: TV/Video/Radio, Web Advertising, Email, Other, Print, Direct
Strategy
Marketplace challenge:
Auto Insurance is an extremely competitive and mature industry in which competitors are highly entrenched and...