HMS National: Cooking up a VOC Strategy

American home warranty provider HMS needed to increase awareness of its services and benefits in order to increase renewal rates by 15%.

HMS National: Cooking up a VOC Strategy

Ernan Roman Direct Marketing (ERDM)

Entry Information

Category: Business and Consumer ServicesCountry where program ran: United StatesDates program started/ended: July 2011 – December 2011

Product Description:

HMS' Home Warranty services help homeowners protect their most valuable investment -their homes. The warranty provides peace of mind and offers significant savings by conveniently and comprehensively covering all of the major systems and appliances in a home.

Advertiser/Client Name: HMS National, Inc.Media Channels: Email, Other, Direct

Strategy

Marketplace challenge:

Significantly increase renewal rates at the end of the...

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