National Geographic Adventure app email campaign

National Geographic, the natural world media brand, wanted to drive sales of its Adventure App in order to access new customers, increase revenues and build awareness of its multi-media output.

National Geographic Adventure app email campaign

National Geographic Society

Entry Information

Category: Publishing/EntertainmentCountry where program ran: USADates program started/ended: March 2012 – March 2012

Product Description:

National Geographic Adventure App, amazing stories from world explorers told with stunning photography, behind the scenes video and interactive graphics.

Advertiser/Client Name: National Geographic SocietyMedia Channels: Email

Strategy

Marketplace challenge:

The economic vitality of ink on paper magazines continues to be tenuous. A steady decline in circulation and the migration of advertisers to digital platforms has shrunk revenue to all time lows. Without income writers photographers...

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