National Geographic Adventure app email campaign
National Geographic Society
Entry Information
Category: Publishing/EntertainmentCountry where program ran: USADates program started/ended: March 2012 – March 2012
Product Description:
National Geographic Adventure App, amazing stories from world explorers told with stunning photography, behind the scenes video and interactive graphics.
Advertiser/Client Name: National Geographic SocietyMedia Channels: Email
Strategy
Marketplace challenge:
The economic vitality of ink on paper magazines continues to be tenuous. A steady decline in circulation and the migration of advertisers to digital platforms has shrunk revenue to all time lows. Without income writers photographers...