Media Markt - Banner Shake

German electronics retailer Media Markt wanted to communicate a new reliable pricing pledge that would differentiate it from the excessive, competitive online price cutting typical in its category.

redblue Marketing: Media Markt "Banner Shake"

Ogilvy Germany

Entry Information

Category: Retail/Direct SalesCountry where program ran: GermanyDates program started/ended: October 2011 – October 2011

Product Description:

Media Markt electronic goods.

Advertiser/Client Name: redblue Marketing GmbHMedia Channels: Web Advertising

Website:www.ourwork.de/mediamarkt/bannershake

Strategy

Marketplace challenge:

Most online advertising for electronic goods is price-driven and internet dealers compete fiercely with all sorts of crazy price deals and special offers. Price-led banner ads can be both irritating and confusing. Media Markt came up with a new price pledge which was to be communicated across Germany both...

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