Eristoff: Night street view

Vodka brand Eristoff needed to build an emotional connection and justify its premium price in Spain, where it faced competition from generic brands and an 18-25-year-old target audience that was heavily affected by the recession.

Bacardi-Martini: Eristoff night street view

CP Proximity

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: SpainDates program started/ended: June 2011 – December 2011

Product Description:

Eristoff is the Bacardi-Martini group's vodka brand that targets the mainstream public.

Advertiser/Client Name: Bacardi-MArtiniMedia Channels: Web Development, Insert

Website:http://www.thisismywork.com/echo/ensv

Strategy

Marketplace challenge:

In Spain, the three main brands in the vodka category are Absolut, Smirnoff and Eristoff. Absolut is positioned as a premium brand with a powerful and attractive brand image. Its consumers are adults who clearly prefer vodka as their night-time spirit....

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