e|ou mkt de relacionamento: Glove

Brazilian direct marketing agency e|ou needed to engage large national and multi-national companies that ran direct marketing departments in order to attract new clients.

e|ou mkt de relacionamento: Glove

e|ou mkt de relacionamento

Entry Information

Category: Business and Consumer ServicesCountry where program ran: BrazilDates program started/ended: January 2011 – December 2011

Product Description:

e|ou is a Brazilian CRM/direct marketing agency.

Advertiser/Client Name: e|ou mkt de relacionamentoMedia Channels: Other, Direct

Strategy

Marketplace challenge:

To increase bidding participation with a view to attracting new clients.

Target audience:

Business-to-Business

Large national and multinational companies with structured CRM/direct marketing departments.

Size of target audience:

Under 1,000

Marketing strategy:

Contact the marketing directors responsible for contracting agencies and services connected with...

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