Austria Solar: The Solar Annual Report 2011

Austria Solar, an alternative energy company, wanted to engage thought leaders in the fields of politics and economics in order to establish itself as a leader and innovator in the solar energy industry in Austria.

Austria Solar: The Solar Annual Report 2011

Serviceplan Gruppe GmbH & Co. KG

Entry Information

Category: Business and Consumer ServicesCountry where program ran: AustriaDates program started/ended: January 2012 – January 2012

Product Description:

Annual report for the association Austria Solar

Advertiser/Client Name: Austria Solar – Verein zur Förderung der thermischen SolarenergieMedia Channels: Direct

Strategy

Marketplace challenge:

The challenge was to portray Austria Solar as a consistently innovative inter-trade organization of the Austrian solar industry.

Target audience:

Both

The association Austria Solar was – apart from informing its members – seeking to reach...

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