Pfizer: Viagra Anti-Counterfeit Interception
RAPP
Entry Information
Category: Pharmaceutical/HealthcareCountry where program ran: USADates program started/ended: August 2011 – March 2012
Product Description:
VIAGRA (sildenafil citrate) tablets are prescribed to treat erectile dysfunction.
Advertiser/Client Name: PfizerMedia Channels: Social Networking
Website:http://awardsub.com/viagraanti-counterfeit/
Strategy
Marketplace challenge:
VIAGRA (sildenafil citrate) tablets is the most counterfeited drug in America, and these counterfeit pills are sold online by thousands of websites posing as legitimate pharmacies. To make things worse, most people who buy from these sites often have no idea they're buying fake, potentially dangerous imitations. They think...