Microsoft: Deummify

Microsoft wanted to increase its third-party resellers' use of its Partner Marketing Centre (PMC), an online portal of tools and tips to help them sell its products in Australia.

Microsoft: Deummify

Wunderman

Entry Information

Category: Information TechnologiesCountry where program ran: AustraliaDates program started/ended: May 2011 – May 2011

Product Description:

The Partner Marketing Centre (PMC) is an online portal of tools and tips to help third party resellers sell Microsoft products.

Advertiser/Client Name: MicrosoftMedia Channels: Web Advertising, Web Development, Email

Website:http://www.ourawardentries.com.au/deummify/index.html

Strategy

Marketplace challenge:

As a brand, Microsoft don't actually sell their products to consumers. Their products are sold via authorised third-party Resellers. To help this sales force sell more product, Microsoft provides a range of downloadable sales tools and...

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