Microsoft: Deummify
Wunderman
Entry Information
Category: Information TechnologiesCountry where program ran: AustraliaDates program started/ended: May 2011 – May 2011
Product Description:
The Partner Marketing Centre (PMC) is an online portal of tools and tips to help third party resellers sell Microsoft products.
Advertiser/Client Name: MicrosoftMedia Channels: Web Advertising, Web Development, Email
Website:http://www.ourawardentries.com.au/deummify/index.html
Strategy
Marketplace challenge:
As a brand, Microsoft don't actually sell their products to consumers. Their products are sold via authorised third-party Resellers. To help this sales force sell more product, Microsoft provides a range of downloadable sales tools and...