Mars Chocolate North America: Ms. Brown Character Launch
BBDO New York
Entry Information
Category: Retail/Direct SalesCountry where program ran: USADates program started/ended: February 2012 – December 2012
Product Description:
M&M's are colorful, bite sized chocolate candies from Mars, Inc.
Advertiser/Client Name: Mars Chocolate North AmericaMedia Channels: Social Networking, TV/Video/Radio, Web Advertising, Other, Print
Strategy
Marketplace challenge:
People simply didn't think of M&M's as chocolate anymore.
Fun? Yes. Colorful? Yes. Chocolate? No.
We needed to put the chocolate back in Colorful Chocolate Fun.
Target audience:
Consumer
Consumers, 18-49, people who are considered "sociable...