J&B whisky: One Ear Older

J&B, the market-leading Scotch whisky brand in Spain, wanted to encourage a more active relationship with the 500,000 consumers in its database.

Diageo: One Ear Older

Shackleton

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: SpainDates program started/ended: May 2011 – December 2011

Product Description:

J&B is the world's third biggest selling Scotch whisky and market sales leader in Spain.

Advertiser/Client Name: DiageoMedia Channels: Web Development, Other

Website:http://www.judgingishard.com/campana/echo/oneearolder

Strategy

Marketplace challenge:

Sales of whiskey have been decreasing year on year due to the increasingly stronger appeal of other alcoholic beverages such as rum or gin, alcohol price hikes, the impact of the economic crisis, increasing legal restrictions and aggressive public information...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands