Spanair: An unexpected visit

The Barcelona-based Spanish airline, Spanair, wanted to reinforce its commitment to personalized customer service via a small-budget, pre-Christmas campaign.

Spanair: An Unexpected Visit

Shackleton

Entry Information

Category: Travel & Hospitality/TransportationCountry where program ran: SpainDates program started/ended: December 2011 – January 2012

Product Description:

Spanair was founded in December 1986. Since April 2003, Spanair is a member of Star Alliance, the largest and most prestigious global alliance of airlines in the world. Spanair is the leading full-service airline in Barcelona and the second largest in Spain. For a second year running Spanair wanted to wish its clients a Happy Christmas.

Advertiser/Client Name: Spanair (Company no longer active)

Website:http://www.judgingishard.com/campana/echo/unexpectedvisit

Strategy

Marketplace challenge:

Spanair was...

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