Dove Men+Care: Real Man Challenge
OgilvyOne worldwide
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: CanadaDates program started/ended: February 2012 – March 2012
Product Description:
Dove Men+Care is a new range of men's personal care products consisting of shampoo, body wash and deodorant. The new Dove Men+Care range has been developed specifically for men, to help them be as comfortable in their skin, as they are in their lives.
Advertiser/Client Name: Unilever CanadaMedia Channels: TV/Video/Radio, Other
Strategy
Marketplace challenge:
Although Dove Men+Care launched in 2010, the brand was still lagging...