Origin Energy: Sustainability Drive
DDB Group/ Rapp Melbourne
Entry Information
Category: Communications/UtilitiesCountry where program ran: AustraliaDates program started/ended: March 2011 – July 2011
Product Description:
Origin is the leading Australian integrated energy company. Being integrated, Origin has diverse operations spanning across the energy supply chain; from gas exploration and production to power generation and energy retailing.
Advertiser/Client Name: Origin EnergyMedia Channels: Social Networking, Web Development, Other
Website:http://sustainabilitydrive.awardsentry.info/top-4
Strategy
Marketplace challenge:
In 2004 the average household paid $872 for their annual electricity needs. By 2010 this had risen to $1,248. This represented...