Origin Energy: Sustainability Drive

This Australian campaign, for energy provider Origin, aimed to highlight sustainability as a way of cutting gas and electricity bills.

Origin Energy: Sustainability Drive

DDB Group/ Rapp Melbourne

Entry Information

Category: Communications/UtilitiesCountry where program ran: AustraliaDates program started/ended: March 2011 – July 2011

Product Description:

Origin is the leading Australian integrated energy company. Being integrated, Origin has diverse operations spanning across the energy supply chain; from gas exploration and production to power generation and energy retailing.

Advertiser/Client Name: Origin EnergyMedia Channels: Social Networking, Web Development, Other

Website:http://sustainabilitydrive.awardsentry.info/top-4

Strategy

Marketplace challenge:

In 2004 the average household paid $872 for their annual electricity needs. By 2010 this had risen to $1,248. This represented...

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