Operation Smile: Before and After

This US campaign aimed to assist Operation Smile, a not-for-profit body that provides free surgeries to children with cleft lip or cleft palate.

Operation Smile: Before and After TV Spot

Russ Reid

Entry Information

Category: Not-For-ProfitCountry where program ran: USDates program started/ended: February 2011 – March 2012

Product Description:

Operation Smile provides free surgeries to children with cleft lip or cleft palate. These children are born to families too poor to afford surgery. One in 10 die. Those who survive are isolated and bullied. The surgeries are provided by volunteer doctors and nurses, and truly transform a child's life.

Advertiser/Client Name: Operation SmileMedia Channels: TV/Video/Radio

Website:russreid.com

Strategy

Marketplace challenge:

Operation Smile has successfully inspired...

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