Moto Waganari: Directing Shadows

In this campaign, which ran in Germany, the work of a Japanese sculptor, Moto Wagnari, was promoted to a worldwide audience.

Moto Waganari: Directing Shadows

Ogilvy Germany

Entry Information

Category: Retail/Direct SalesCountry where program ran: GemanyDates program started/ended: December 2010 – May 2011

Product Description:

The Japanese artist Moto Waganari is a local artist who creates filigree polygon sculptures.

Advertiser/Client Name: Moto WaganariMedia Channels: Web Development

Website:http://www.ourwork.de/directingshadows

Strategy

Marketplace challenge:

The art market is very competitive. It's extremely difficult for young artists, like Moto Waganari, to establish an artistic reputation on an international level. Previously the filigree polygon sculptures were sold locally in a shop but the artist wanted to appeal to...

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